AppsFlyer is an Android application that helps marketers determine the results of advertising campaigns, optimize promotion costs and thereby increase the profitability of investments.
The app offers all the necessary tools for marketers. The functions allow to fine tune advertisements and analyze their effectiveness. There are special opportunities for managing the audience to increase the number of interested clients. This is similar to Mailchimp, which is also used for business.
You can create a profile for your company and share access to marketing staff. In this way, you may jointly create new advertising campaigns and analyze the result.
AppsFlyer offers helpful tools with detailed reports. For example, users attach all platforms with advertising messages. The application keeps statistics and shows what resource has given you the best effect.
You have the opportunity to investigate the behavior of your customers. Based on this data you can build microsegments via the app. Maximum personalization often gives a great return.
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